Meaning of “mis-sell” in the English Dictionary

business-english dictionary

"mis-sell" in Business English

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mis-sellverb [ T ]

uk us UK COMMERCE

to sell something that is not suitable for the person who buys it:

mis-sell sth to sb/mis-sell sb sth The finance industry has mis-sold mortgages to people who cannot afford them.
Millions of people were mis-sold mortgage endowments.

(Definition of “mis-sell” from the Cambridge Business English Dictionary © Cambridge University Press)