Meaning of “niche marketing” in the English Dictionary

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"niche marketing" in Business English

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niche marketingnoun [ U ]

uk us MARKETING, COMMERCE

the activity of selling products or services to a niche market:

Niche marketing allows you to develop a strong service or product presence in the chosen niches of your marketing areas.

(Definition of “niche marketing” from the Cambridge Business English Dictionary © Cambridge University Press)