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Meaning of “nicher” in the English Dictionary

"nicher" in Business English

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nichernoun [C]

uk   /ˈniːʃər/ us   also nichist informal MARKETING, COMMERCE
a business that offers a product or service that is not offered by other businesses: This is a classic example of a small company that has successfully used nicher strategies.
(Definition of nicher from the Cambridge Business English Dictionary © Cambridge University Press)
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