Meaning of “nicher” in the English Dictionary

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"nicher" in Business English

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nichernoun [ C ]

uk /ˈniːʃər/ us also nichist informal MARKETING, COMMERCE

a business that offers a product or service that is not offered by other businesses:

This is a classic example of a small company that has successfully used nicher strategies.

(Definition of “nicher” from the Cambridge Business English Dictionary © Cambridge University Press)