nicher Meaning in the Cambridge English Dictionary
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Meaning of “nicher” in the English Dictionary

"nicher" in Business English

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nichernoun [C]

uk   us   /ˈniːʃər/ (also nichist) informal MARKETING, COMMERCE
a ​business that ​offers a ​product or ​service that is not ​offered by other ​businesses: This is a classic ​example of a ​smallcompany that has successfully used nicher ​strategies.
(Definition of nicher from the Cambridge Business English Dictionary © Cambridge University Press)
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