Meaning of “Nielsen™ rating” in the English Dictionary

business-english dictionary

"Nielsen™ rating" in Business English

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Nielsen™ ratingnoun

uk us also Nielsen® trademark MARKETING, COMMUNICATIONS

a system that measures the number and type of people who watch particular television programmes. The information is used for developing future programmes and by companies that advertise on television:

The Nielsen Rating system is used to determine how many viewers are watching a particular show.

(Definition of “Nielsen™ rating” from the Cambridge Business English Dictionary © Cambridge University Press)