non-starter Meaning in the Cambridge English Dictionary
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Meaning of “non-starter” in the English Dictionary

"non-starter" in British English

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non-starternoun [C]

uk   /ˌnɒnˈstɑː.tər/  us   /ˌnɑːnˈstɑːr.t̬ɚ/ informal
an ​idea, ​plan, or ​person with no ​chance of ​success: The ​proposal was a non-starter from the ​beginning because there was no ​possibility of ​funding.
(Definition of non-starter from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"non-starter" in Business English

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non-starternoun [C]

uk   us   /ˌnɒnˈstɑːtər/ informal
an ​idea, ​plan, or ​person that has no chance of ​success: The ​proposal was a non-starter from the beginning.
(Definition of non-starter from the Cambridge Business English Dictionary © Cambridge University Press)
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