Meaning of “non-starter” in the English Dictionary

british dictionary

(Definition of “non-starter” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"non-starter" in Business English

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non-starternoun [ C ]

uk /ˌnɒnˈstɑːtər/ us informal

an idea, plan, or person that has no chance of success:

The proposal was a non-starter from the beginning.

(Definition of “non-starter” from the Cambridge Business English Dictionary © Cambridge University Press)