Meaning of “on message” in the English Dictionary

"on-message" in Business English

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on-messageadverb

uk us POLITICS

someone who is on-message says things in public that show they agree with the ideas and decisions of their political party, the government, etc.:

be/keep/stay on-message The Labour leader urged MPs to stay on-message throughout the election campaign.

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on-messageadjective

uk us POLITICS

saying things in public that show you agree with the ideas and decisions of your political party, the government, etc.:

They hire whichever "on-message" journalists and editors they wish.
See also

(Definition of “on-message” from the Cambridge Business English Dictionary © Cambridge University Press)