on message Meaning in the Cambridge English Dictionary
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Meaning of “on message” in the English Dictionary

"on message" in British English

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on messageadverb [after verb], adjective

uk   /ˌɒnˈmes.ɪdʒ/  us   /ˌɑːn-/
(of a ​politician) saying things in ​public that ​support the ​officialideas of his or her ​politicalparty: The ​candidate is ​clearly on ​message with the ​partyleadership.
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(Definition of on message from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"on-message" in Business English

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on-messageadverb

uk   us   POLITICS
someone who is on-message says things in ​public that show they ​agree with the ​ideas and decisions of their ​politicalparty, the ​government, etc.: be/keep/stay on-message The Labour ​leader urged ​MPs to ​stay on-message throughout the ​electioncampaign.
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on-messageadjective

uk   us   POLITICS
saying things in ​public that show you ​agree with the ​ideas and decisions of your ​politicalparty, the ​government, etc.: They ​hire whichever "on-message" journalists and ​editors they wish.
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(Definition of on-message from the Cambridge Business English Dictionary © Cambridge University Press)
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