orientate Meaning in the Cambridge English Dictionary

Meaning of “orientate” in the English Dictionary

"orientate" in British English

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orientateverb [T usually + adv/prep]

uk   /ˈɔː.ri.ən.teɪt/  us   /ˈɔːr.i-/ mainly UK (also mainly US orient)

orientate verb [T usually + adv/prep] (AIM)

to ​aim something at someone or something, or make something ​suitable for a ​particulargroup of ​people: It is ​essential that the ​publicsector orientates itself more towards the ​consumer.

orientate verb [T usually + adv/prep] (FIND POSITION)

orientate yourself mainly UK (US usually orient) to ​discoveryourposition in ​relation to what is around you: If you get ​lost while you are out ​walking, ​try to use the ​sun to orientate yourself.
(Definition of orientate from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"orientate" in Business English

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orientateverb [T]

uk   us   /ˈɔːriənteɪt/ UK ( US orient)
to ​aim something at someone or something, or to make something suitable for a particular ​group of ​people: orientate sth toward(s) sb/sth It is ​essential that our ​business should orientate itself towards our ​keycustomers.
(Definition of orientate from the Cambridge Business English Dictionary © Cambridge University Press)
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