Meaning of “orientation” in the English Dictionary

"orientation" in British English

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orientationnoun [ U ]

uk /ˌɔː.ri.enˈteɪ.ʃən/ us /ˌɔːr.i.enˈteɪ.ʃən/

(Definition of “orientation” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"orientation" in American English

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orientationnoun

us /ˌɔr·i·ənˈteɪ·ʃən, ˌoʊr-/

orientation noun (INTERESTS)

[ U ] the particular interests, activities, or aims of a person or an organization:

He has never tried to hide his political orientation.

orientation noun (DIRECTION)

[ U ] the position of something in relation to its surroundings:

The church has an east-west orientation (= has one main side facing east and the opposite side facing west).

(Definition of “orientation” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"orientation" in Business English

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orientationnoun [ C or U ]

uk /ˌɔːrienˈteɪʃən/ us

the type of interests, activities, or aims that an organization, business, or project has, or the act of giving attention to a particular thing:

The development of a consistent culture of customer orientation throughout the organization is crucial for survival.
The company has adopted a new eco-friendly orientation.
orientation to/towards sth He stressed the company's orientation towards the needs of the market.

HR the particular beliefs, opinions, or ways of behaving that a person has:

The Act requires that people should be employed without regard to their political or sexual orientation.

HR training or preparation for a new job or activity:

The job starts tomorrow with a full week of orientation.
You will be given an orientation before your project starts.

(Definition of “orientation” from the Cambridge Business English Dictionary © Cambridge University Press)