oversell Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “oversell” in the English Dictionary

(Definition of oversell from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"oversell" in Business English

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oversellverb [I or T]

uk   us   /ˌəʊvəˈsel/ (oversold, oversold)
MARKETING to ​sell more of something than is ​available: Airlines oversell on the ​assumption that some ​passengers won't ​turn up.
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MARKETING to make an ​idea, ​product, ​opportunity, etc. seem better than it is: Be honest about the ​technology; do not oversell its ​potential. If you oversell, you may actually ​losesales.
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FINANCE, STOCK MARKET to cause the ​prices of ​financialmarkets, ​shares, etc. to ​fall too far in relation to their ​realvalue: But at $41.75 - almost 30% off its 52-week high - this ​stock has been oversold.
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(Definition of oversell from the Cambridge Business English Dictionary © Cambridge University Press)
Translations of “oversell”
in Chinese (Simplified) 销售过多, 空头销售…
in Chinese (Traditional) 銷售過多, 空頭銷售…
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“oversell” in Business English

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