own-label Meaning in the Cambridge English Dictionary

Meaning of “own-label” in the English Dictionary

"own-label" in Business English

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own-labeladjective [before noun]

uk   us  
MARKETING, COMMERCE used to describe a ​product that has the ​name of the ​store where you ​buy it, rather than a ​name used by the ​company that made it: Invergordon ​supplies the ​supermarketchains with own-label ​brands of whisky.
own label
noun [C]
Own ​labels are generally 10 to 20% ​cheaper than ​equivalentbrands.
(Definition of own-label from the Cambridge Business English Dictionary © Cambridge University Press)
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