Meaning of “own-label” in the English Dictionary

"own-label" in Business English

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own-labeladjective [ before noun ]

uk us

MARKETING, COMMERCE used to describe a product that has the name of the store where you buy it, rather than a name used by the company that made it:

Invergordon supplies the supermarket chains with own-label brands of whisky.
own label
noun [ C ]

Own labels are generally 10 to 20% cheaper than equivalent brands.

(Definition of “own-label” from the Cambridge Business English Dictionary © Cambridge University Press)