Meaning of “pack sb in” in the English Dictionary

"pack sb in" in Business English

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pack sb in

phrasal verb with pack uk /pæk/ us verb [ T ]

informal if a play, film, etc. packs people in, it is very successful and attracts a lot of customers:

The critics hated his last film, but it's packing them in every night.

(Definition of “pack sb in” from the Cambridge Business English Dictionary © Cambridge University Press)