packaging Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “packaging” in the English Dictionary

"packaging" in Business English

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packagingnoun [U]

uk   us   /ˈpækɪdʒɪŋ/
COMMERCE material used for ​wrapping or ​coveringgoods to ​protect them: the ​challenge of ​recyclingplastic packaging Unwanted ​items should be ​returned in their ​original packaging.
COMMERCE the ​process of putting ​products into ​containers so that they can be ​sold or ​sent somewhere: The ​priceincludes packaging and ​transport.
(also product packaging) COMMERCE the ​process of putting together ​information, ​products, or ​services to be ​sold as a set: We ​specialize in the packaging of ​services, with the ​aim of ​selling more to each ​individualcustomer. Newspapers are ​finding that ​flexiblecontent packaging is ​essential in a ​globalizedmarket.
MARKETING the ​process of showing or describing something or someone in a way that makes it or them seem more attractive: Her ​success as a ​mediapersonality is simply the ​result of clever packaging. They ​objected to the packaging of ​cost-cuttingmeasures as "​structuralimprovements".
(Definition of packaging from the Cambridge Business English Dictionary © Cambridge University Press)
Translations of “packaging”
in Arabic تَعبِئة, تَغليف…
in Korean 포장재…
in Portuguese embalagem…
in Catalan embalatge…
in Japanese 包装紙, 梱包材料…
in Chinese (Simplified) 包装材料…
in Turkish ambalaj, paketleme…
in Russian упаковка, контейнер…
in Chinese (Traditional) 包裝材料…
in Italian packaging, prodotti per imballaggio…
in Polish opakowanie, opakowania…
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“packaging” in Business English

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