Meaning of “patronize” in the English Dictionary

"patronize" in American English

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patronizeverb [ T ]

us /ˈpeɪ·trəˌnɑɪz, ˈpæ-/

patronize verb [ T ] (TREAT BADLY)

disapproving to treat others in a manner that shows you consider yourself to be better or more important than they are:

She’s angry, smart, and not about to be patronized.
adjective us /ˈpeɪ·trəˌnɑɪ·zɪŋ, ˈpæ-/


a patronizing manner/attitude

(Definition of “patronize” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"patronize" in Business English

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patronizeverb [ T ]

UK also patronise uk /ˈpætrənaɪz/ us /ˈpeɪtrənaɪz/

formal to be a regular customer of a shop, restaurant, hotel, etc.:

to speak to or behave towards someone as if they are stupid or not important:

Additional research has found that 70% of people feel patronised by advertising.

to support an activity or a public organization, especially by giving money:

For sale are objects d'art inspired and patronized by China's emperors for 4,000 years.

(Definition of “patronize” from the Cambridge Business English Dictionary © Cambridge University Press)