Meaning of “personalization” in the English Dictionary

business-english dictionary

"personalization" in Business English

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personalizationnoun [ U ]

UK also personalisation uk /ˌpɜːsənəlaɪˈzeɪʃən/ us /ˌpɜrsənələˈzeɪʃən/

the process of making something suitable for the needs of a particular person :

Some of the newest internet businesses offer a higher level of personalization than in the past.

(Definition of “personalization” from the Cambridge Business English Dictionary © Cambridge University Press)