PEST analysis Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “PEST analysis” in the English Dictionary

"PEST analysis" in Business English

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PEST analysisnoun [C or U]

uk   us   (also STEP analysis)
FINANCE, ECONOMICS, MANAGEMENT abbreviation for Political, Economic, Social, and Technological ​analysis: a ​managementmethod that ​examines the ​effect that ​events or ​influences from outside may have on the ​performance of a ​company or ​organization: A PEST ​analysis is ​concerned with the ​economicinfluences on a ​business.
(Definition of PEST analysis from the Cambridge Business English Dictionary © Cambridge University Press)
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