PIMS Meaning in the Cambridge English Dictionary
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Meaning of “PIMS” in the English Dictionary

"PIMS" in Business English

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PIMSnoun [S]

uk   us   trademark MARKETING
abbreviation for Profit Impact of Marketing Strategy: a researchservice in the US that ​studies different ​industries to ​find out which ​types of ​businessplans make ​companies in each ​industrysuccessful: Using the PIMS ​database, they ​measured the ​performance of almost 200 ​businessunits over an eight-year ​period.
(Definition of PIMS from the Cambridge Business English Dictionary © Cambridge University Press)
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