Meaning of “PIMS” in the English Dictionary

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"PIMS" in Business English

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PIMSnoun [ S ]

uk us trademark MARKETING

abbreviation for Profit Impact of Marketing Strategy: a research service in the US that studies different industries to find out which types of business plans make companies in each industry successful:

Using the PIMS database, they measured the performance of almost 200 business units over an eight-year period.

(Definition of “PIMS” from the Cambridge Business English Dictionary © Cambridge University Press)