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Meaning of “play sth up” in the English Dictionary

"play sth up" in British English

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play sth up

phrasal verb with play us   uk   /pleɪ/ verb
to emphasize a particular quality or part of something, or make it seem more important than it really is, usually for your own advantage: The official report plays up the likely benefits of the plan, but glosses over the costs.

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(Definition of play sth up from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"play sth up" in Business English

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play sth up

phrasal verb with play uk   /pleɪ/ us   verb
to emphasize something or try to make people believe it is important: The ad campaign played up the refreshing qualities of bottled water, rather than claiming any medicinal value.
(Definition of play sth up from the Cambridge Business English Dictionary © Cambridge University Press)
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