play sth up Meaning in the Cambridge English Dictionary
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Meaning of “play sth up” in the English Dictionary

"play sth up" in British English

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play sth up

phrasal verb with play uk   us   /pleɪ/ verb
to ​emphasize a ​particularquality or ​part of something, or make it ​seem more ​important than it really is, usually for ​your own ​advantage: The ​officialreportplays up the ​likelybenefits of the ​plan, but ​glosses over the ​costs.
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(Definition of play sth up from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"play sth up" in Business English

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play sth up

phrasal verb with play uk   us   /pleɪ/ verb
to emphasize something or ​try to make ​people believe it is important: The ad ​campaign played up the ​refreshingqualities of ​bottled water, rather than ​claiming any medicinal ​value.
(Definition of play sth up from the Cambridge Business English Dictionary © Cambridge University Press)
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