ploy Meaning in the Cambridge English Dictionary
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Meaning of “ploy” in the English Dictionary

"ploy" in British English

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ploynoun [C]

uk   us   /plɔɪ/
something that is done or said in ​order to get an ​advantage, often ​dishonestly: There are ​various ploys we can use if ​necessary. [+ to infinitive] He only said he had a ​meeting as a ploy to get her to ​leave.
(Definition of ploy from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"ploy" in American English

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ploynoun [C]

 us   /plɔɪ/
something that is done or said, often dishonestly, in ​order to get an ​advantage; a ​trick: a ​marketing ploy
(Definition of ploy from the Cambridge Academic Content Dictionary © Cambridge University Press)
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