Porter's generic strategies Meaning in the Cambridge English Dictionary
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Meaning of “Porter's generic strategies” in the English Dictionary

"Porter's generic strategies" in Business English

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Porter's generic strategiesnoun [plural]

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MANAGEMENT, MARKETING the ​theory, ​developed by Michael Porter, that a ​business can get an ​advantage over other similar ​businesses in three ways, by costleadership (= being a ​low-costproducer), by differentiation (= ​offeringproducts that are different and that have ​addedvalue in relation to ​quality), or by focus (= ​selling to a ​part of a ​market with particular ​needs)
(Definition of Porter's generic strategies from the Cambridge Business English Dictionary © Cambridge University Press)
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