potentialadjective [before noun]uk /pəˈten.ʃəl/ us /poʊ-/
- Of course we don't want to alarm people unnecessarily, but they should be alerted to potential dangers.
- They went into the restaurant and handed out leaflets to potential customers.
- We estimate the potential market for the new phones to be around one million people in this country alone.
- We shall pilot several new cosmetic products to selected potential purchasers.
- The potential benefits outweigh the problems.
potentialnoun [U]uk /pəˈten.ʃəl/ us /poʊ-/
- The school is based on the fundamental principle that each child should develop its full potential.
- The house looks a bit of a mess now, but it's got real potential.
- That child shows great potential - he's a talented musician.
- We need to find new ways to help students realize their potential.
- The aim is to maximize the potential for financial growth.