potential entrant Meaning in the Cambridge English Dictionary
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Meaning of “potential entrant” in the English Dictionary

"potential entrant" in Business English

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potential entrantnoun [C]

uk   us   COMMERCE
a ​company that might ​enter a particular ​industry: Potential ​entrants must overcome the ​barrier of huge ​advertisingexpenditure by existing ​firms.
(Definition of potential entrant from the Cambridge Business English Dictionary © Cambridge University Press)
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