Meaning of “preferred customer” in the English Dictionary

business-english dictionary

"preferred customer" in Business English

See all translations

preferred customernoun [ C ]

uk us MARKETING

a customer who pays a company a lower price for goods or services than other customers, especially because they regularly buy from that company:

Yesterday afternoon, a few banks cut their prime lending rate to preferred customers to 8% from 8.5%.

(Definition of “preferred customer” from the Cambridge Business English Dictionary © Cambridge University Press)