press kit Meaning in the Cambridge English Dictionary
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Meaning of “press kit” in the English Dictionary

"press kit" in Business English

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press kitnoun [C]

uk   us   (also press pack)
MARKETING a set of ​information that is given to journalists (= ​people who write ​reports for ​newspapers, ​television, etc.) to make them aware of a ​product or ​service, or of a ​company or ​organization: Every ​company should have a ​presskit that puts forth ​keyinformation about its ​business or ​product in a convenient ​package.
(Definition of press kit from the Cambridge Business English Dictionary © Cambridge University Press)
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