Meaning of “press kit” in the English Dictionary


"press kit" in Business English

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press kitnoun [ C ]

uk us also press pack

MARKETING a set of information that is given to journalists (= people who write reports for newspapers, television, etc.) to make them aware of a product or service, or of a company or organization:

Every company should have a press kit that puts forth key information about its business or product in a convenient package.

(Definition of “press kit” from the Cambridge Business English Dictionary © Cambridge University Press)