price-sensitive Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “price-sensitive” in the English Dictionary

"price-sensitive" in British English

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price-sensitiveadjective

uk   /ˈpraɪsˌsen.sɪ.tɪv/  us   /-sə.t̬ɪv/
A price-sensitive ​product is one whose ​sales are ​influenced by ​pricerather than ​quality.
(Definition of price-sensitive from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"price sensitive" in Business English

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price sensitiveadjective

uk   us   /ˈpraɪsˌsensɪtɪv/
ECONOMICS, COMMERCE used to describe a ​product or ​service for which ​sales go up or down in relation to its ​price: A price-sensitive ​product should be ​priced to convey an ​overallimage of ​value to the ​customer.
MARKETING used to describe a ​customer who is ​influenced by the ​price of a ​product: Most of our ​clients are extremely ​pricesensitive and we need to consider any ​pricerises very carefully. A price-sensitive ​customer is likely to ​notice a ​pricerise and ​switch to another ​product.
FINANCE, STOCK MARKET used to describe ​information that could ​influence a ​shareprice: The ​regulation of the ​disclosure and use of price-sensitive ​information is necessary to ensure that all ​investors are fairly ​treated.
(Definition of price sensitive from the Cambridge Business English Dictionary © Cambridge University Press)
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“price-sensitive” in Business English

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