Meaning of “price-sensitive” in the English Dictionary

"price sensitive" in Business English

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price sensitiveadjective

uk /ˈpraɪsˌsensɪtɪv/ us

ECONOMICS, COMMERCE used to describe a product or service for which sales go up or down in relation to its price:

A price-sensitive product should be priced to convey an overall image of value to the customer.

MARKETING used to describe a customer who is influenced by the price of a product:

Most of our clients are extremely price sensitive and we need to consider any price rises very carefully.
A price-sensitive customer is likely to notice a price rise and switch to another product.

FINANCE, STOCK MARKET used to describe information that could influence a share price:

The regulation of the disclosure and use of price-sensitive information is necessary to ensure that all investors are fairly treated.

(Definition of “price sensitive” from the Cambridge Business English Dictionary © Cambridge University Press)