Meaning of “price war” in the English Dictionary


"price war" in Business English

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price warnoun [ C ]

uk us

COMMERCE a situation in which companies compete with each other by reducing prices:

a fierce/vicious price war A fierce price war has buffeted the US car business and caused deep unease in Detroit, the home to the industry.
A petrol price war broke out between supermarkets this week.

(Definition of “price war” from the Cambridge Business English Dictionary © Cambridge University Press)

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