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Meaning of “pricing power” in the English Dictionary

"pricing power" in Business English

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pricing powernoun [U]

uk   us  
COMMERCE, ECONOMICS the effect that increasing or reducing the price of a product has on demand for that product: The group has good pricing power, controlling more than 25% of the market. The pricing power of brand-name companies is, in large measure, a myth.
(Definition of pricing power from the Cambridge Business English Dictionary © Cambridge University Press)
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