Meaning of “primary demand” in the English Dictionary

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"primary demand" in Business English

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primary demandnoun [ C or U ]

uk us

ECONOMICS, MARKETING demand for a type of product, rather than for a particular brand of that product:

An interesting controversy in marketing is whether or not the advertising of branded products can stimulate primary demand for the product.

(Definition of “primary demand” from the Cambridge Business English Dictionary © Cambridge University Press)