Meaning of “primary market” in the English Dictionary

"primary market" in Business English

See all translations

primary marketnoun [ C ]

uk us

COMMERCE, MARKETING the most important customers to which a company sells its products or services:

Our primary market is males from 17 to 41.
The primary market for the company's services are large corporations and branches of the government.

COMMERCE, MARKETING the sale of goods and services at the time they are first made available, rather than when they are bought or sold later:

The company sells tickets to concerts and sports events on the primary market.

FINANCE, STOCK MARKET the sale of shares, bonds, etc. at the time they are first made available, rather than when they are traded later:

Investment banks are the principal underwriters for initial public offerings in the primary market.

(Definition of “primary market” from the Cambridge Business English Dictionary © Cambridge University Press)