prime time Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “prime time” in the English Dictionary

"prime time" in American English

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prime timenoun [U]

 us   /ˈprɑɪm ˈtɑɪm/
the ​period between 8 and 11 at ​night when the ​largestnumber of ​people are ​watchingtelevision: prime time ​programs
(Definition of prime time from the Cambridge Academic Content Dictionary © Cambridge University Press)

"prime time" in Business English

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prime timenoun

uk   us  
[U] COMMUNICATIONS, MARKETING in ​television and radio ​broadcasting, the ​time of day when the largest ​number of ​people are watching or listening: The show aired Sunday evening in ​primetime and was watched by 15.7 million ​viewers. The ​advertisement will be ​broadcast during ​primetime.
[S] a good ​time for doing something: Real ​estateinvestors say now is a ​primetime to ​purchase a ​home. As spring kicks into ​action, this can be a ​primetime to ​start that ​homerenovationproject.
(not) ready for prime time COMMERCE (not) ​ready to be ​sold or ​presented to the ​public: This ​technology is not ​ready for ​primetime.
(Definition of prime time from the Cambridge Business English Dictionary © Cambridge University Press)
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“prime time” in Business English

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