prime time Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “prime time” in the English Dictionary

"prime time" in American English

See all translations

prime timenoun [U]

 us   /ˈprɑɪm ˈtɑɪm/
the ​period between 8 and 11 at ​night when the ​largestnumber of ​people are ​watchingtelevision: prime time ​programs
(Definition of prime time from the Cambridge Academic Content Dictionary © Cambridge University Press)

"prime time" in Business English

See all translations

prime timenoun

uk   us  
[U] COMMUNICATIONS, MARKETING in ​television and radio ​broadcasting, the ​time of day when the largest ​number of ​people are watching or listening: The show aired Sunday evening in ​primetime and was watched by 15.7 million ​viewers. The ​advertisement will be ​broadcast during ​primetime.
[S] a good ​time for doing something: Real ​estateinvestors say now is a ​primetime to ​purchase a ​home. As spring kicks into ​action, this can be a ​primetime to ​start that ​homerenovationproject.
(not) ready for prime time COMMERCE (not) ​ready to be ​sold or ​presented to the ​public: This ​technology is not ​ready for ​primetime.
(Definition of prime time from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of prime time?
Add Cambridge dictionaries to your browser to your website

“prime time” in Business English

Word of the Day

float

a large vehicle with a flat surface that is decorated and used in festivals

Word of the Day

PLEASE DON’T SHOUT!
PLEASE DON’T SHOUT!
by Colin McIntosh,
February 09, 2016
New words are entering the language all the time. A few of these are completely new and original coinages, but the vast majority are based on the existing stock of words in some way, for example by using affixes (prefixes and suffixes). These can have the effect of changing the meaning of the

Read More 

farecasting noun
farecasting noun
February 08, 2016
predicting the optimum date to buy a plane ticket, especially on a website or using an app A handful of new and updated websites and apps are trying to perfect the art of what’s known as farecasting – predicting the best date to buy a ticket.

Read More