Meaning of “private brand” in the English Dictionary

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"private brand" in Business English

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private brandnoun [ C ]

uk us

MARKETING, COMMERCE a brand of product that uses the name of the store selling it, or another name chosen by the store, rather than the name of the manufacturer:

We produce a variety of sauces, salsas, and salad dressings for private brand use.

(Definition of “private brand” from the Cambridge Business English Dictionary © Cambridge University Press)