Meaning of “private-label” in the English Dictionary

business-english dictionary

"private-label" in Business English

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private-labeladjective [ before noun ]

uk us also own-label US

COMMERCE, MARKETING used to describe goods that are sold using the name of the store, etc. that sells them, rather than the name of the manufacturer:

Supermarkets are fighting national brands with private-label products.

(Definition of “private-label” from the Cambridge Business English Dictionary © Cambridge University Press)