product awareness Meaning in the Cambridge English Dictionary
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Meaning of “product awareness” in the English Dictionary

"product awareness" in Business English

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product awarenessnoun [U]

uk   us   MARKETING
knowledge about the particular ​products a ​companyoffers, especially compared to those ​offered by its ​competitors: There are various ​softwarepackagesavailable that ​offer marketers ​cost-effective ways of ​buildingproductawareness.
(Definition of product awareness from the Cambridge Business English Dictionary © Cambridge University Press)
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