Meaning of “product concept” in the English Dictionary

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"product concept" in Business English

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product conceptnoun

uk us MARKETING

[ C ] an idea for a new product:

Once a great new product concept is born in the lab, make sure that the product is relevant to the customer target market.

[ U ] also the product concept the belief that a good product will sell without the need for much advertising or marketing

(Definition of “product concept” from the Cambridge Business English Dictionary © Cambridge University Press)