product launch Meaning in the Cambridge English Dictionary
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Meaning of “product launch” in the English Dictionary

"product launch" in Business English

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product launchnoun [C]

uk   us   MARKETING, COMMERCE
the ​process of ​introducing a new ​product for ​sale for the first ​time and ​attracting people's ​attention to it: An important aspect of ​managing a ​productlaunch is ​tracking early ​sales. aproductlaunchplan/​strategy
the ​time when a new ​product is ​introduced for ​sale the first ​time, or an ​eventarranged to ​attractattention to this: We will ​advertise on TV for a month before the ​productlaunch. 500 ​guestsattended the ​productlaunch.
(Definition of product launch from the Cambridge Business English Dictionary © Cambridge University Press)
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