Meaning of “product launch” in the English Dictionary

"product launch" in Business English

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product launchnoun [ C ]


the process of introducing a new product for sale for the first time and attracting people's attention to it:

An important aspect of managing a product launch is tracking early sales.

the time when a new product is introduced for sale the first time, or an event arranged to attract attention to this:

We will advertise on TV for a month before the product launch.

(Definition of “product launch” from the Cambridge Business English Dictionary © Cambridge University Press)