product mix Meaning in the Cambridge English Dictionary
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Meaning of “product mix” in the English Dictionary

"product mix" in Business English

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product mixnoun [S]

uk   us   MARKETING, COMMERCE
the ​combination of ​products and ​services that a ​companysells: The ​supermarket has a different ​productmix from its ​competitors to ​attract higher-income ​shoppers. There is ​scope for ​improving the ​productmix by ​adding more ​lucrative outdoor ​lighting. We believe a large ​portion of the ​increase is ​due to achange in ​productmix to ​include more ​entry-levelluxuryvehicles.
(Definition of product mix from the Cambridge Business English Dictionary © Cambridge University Press)
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