product mix Meaning in the Cambridge English Dictionary
Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

Meaning of “product mix” in the English Dictionary

"product mix" in Business English

See all translations

product mixnoun [S]

uk   us   MARKETING, COMMERCE
the ​combination of ​products and ​services that a ​companysells: The ​supermarket has a different ​productmix from its ​competitors to ​attract higher-income ​shoppers. There is ​scope for ​improving the ​productmix by ​adding more ​lucrative outdoor ​lighting. We believe a large ​portion of the ​increase is ​due to achange in ​productmix to ​include more ​entry-levelluxuryvehicles.
(Definition of product mix from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of product mix?
Add Cambridge dictionaries to your browser to your website
Word of the Day

autumnal

typical of autumn

Word of the Day