Meaning of “product mix” in the English Dictionary

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"product mix" in Business English

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product mixnoun [ S ]

uk us MARKETING, COMMERCE

the combination of products and services that a company sells:

The supermarket has a different product mix from its competitors to attract higher-income shoppers.
There is scope for improving the product mix by adding more lucrative outdoor lighting.
We believe a large portion of the increase is due to a change in product mix to include more entry-level luxury vehicles.

(Definition of “product mix” from the Cambridge Business English Dictionary © Cambridge University Press)