product parity Meaning in the Cambridge English Dictionary
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Meaning of “product parity” in the English Dictionary

"product parity" in Business English

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product paritynoun [U]

uk   us   MARKETING, COMMERCE
similarity between ​products of the same ​type: We ​live in an age of ​productparity, when most ​offerings are essentially "good." The ​marketshare of ​topbrands has ​dropped because of perceived ​productparity – most ​consumers don't see a difference between ​brands.
(Definition of product parity from the Cambridge Business English Dictionary © Cambridge University Press)
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