product placement Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “product placement” in the English Dictionary

"product placement" in British English

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product placementnoun [C or U]

uk   us  
a way of ​advertising a ​product by ​supplying it for use in ​films or ​televisionprogrammes
(Definition of product placement from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"product placement" in Business English

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product placementnoun [U]

uk   us   (also embedded marketing) MARKETING
a ​form of ​advertising in which a ​product appears or is mentioned as ​part of a film or ​televisionprogramme: An early ​example of ​productplacement is in the 1949 movie Gun Crazy, where a Bulova ​clock is repeatedly shown in important scenes. Sales of the ​boots really took off after some careful ​productplacement in a kids' TV ​series.
(Definition of product placement from the Cambridge Business English Dictionary © Cambridge University Press)
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