product placement Meaning in the Cambridge English Dictionary
Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

Meaning of “product placement” in the English Dictionary

"product placement" in British English

See all translations

product placementnoun [C or U]

uk   us  
a way of ​advertising a ​product by ​supplying it for use in ​films or ​televisionprogrammes
(Definition of product placement from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"product placement" in Business English

See all translations

product placementnoun [U]

uk   us   (also embedded marketing) MARKETING
a ​form of ​advertising in which a ​product appears or is mentioned as ​part of a film or ​televisionprogramme: An early ​example of ​productplacement is in the 1949 movie Gun Crazy, where a Bulova ​clock is repeatedly shown in important scenes. Sales of the ​boots really took off after some careful ​productplacement in a kids' TV ​series.
(Definition of product placement from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of product placement?
Add Cambridge dictionaries to your browser to your website
Word of the Day

chestnut

a large tree with leaves divided into five parts and large round nuts that can be eaten

Word of the Day

In London but at the station: prepositions for talking about travel
In London but at the station: prepositions for talking about travel
by Liz Walter,
September 02, 2015
Several readers have asked for information on prepositions, so I will start with a blog post that looks at an area where they are really important: travel. The first thing to remember is that we use to (and not ‘in’) after the verb go: We are going to London. I went to

Read More 

parklet noun
parklet noun
August 31, 2015
a public outdoor space that may be associated with a local business but where anyone can sit Pop-up cafes in NY are what’s actually called parklets in many other places around the country.

Read More