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Meaning of “product placement” in the English Dictionary

(Definition of product placement from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"product placement" in Business English

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product placementnoun [U]

uk   us   (also embedded marketing) MARKETING
a form of advertising in which a product appears or is mentioned as part of a film or television programme: An early example of product placement is in the 1949 movie Gun Crazy, where a Bulova clock is repeatedly shown in important scenes. Sales of the boots really took off after some careful product placement in a kids' TV series.
(Definition of product placement from the Cambridge Business English Dictionary © Cambridge University Press)
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