Meaning of “product placement” in the English Dictionary


(Definition of “product placement” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"product placement" in Business English

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product placementnoun [ U ]

uk us also embedded marketing MARKETING

a form of advertising in which a product appears or is mentioned as part of a film or television programme:

An early example of product placement is in the 1949 movie Gun Crazy, where a Bulova clock is repeatedly shown in important scenes.
Sales of the boots really took off after some careful product placement in a kids' TV series.

(Definition of “product placement” from the Cambridge Business English Dictionary © Cambridge University Press)