promo Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “promo” in the English Dictionary

"promo" in British English

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promonoun [C]

uk   /ˈprəʊ.məʊ/  us   /ˈproʊ.moʊ/ (plural promos)
informal a ​shortfilm made to ​advertise a ​product, ​especially a ​popsong US an ​advertisement, ​broadcastannouncement, or ​discussion with a ​writer, ​film producer, ​actor, etc., ​designed to give ​attention to a ​book or ​film in ​order to ​increasesales
(Definition of promo from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"promo" in Business English

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promonoun [C]

uk   us   /ˈprəʊməʊ/ (also promo video) MARKETING
a ​short film which is made to ​advertise a ​product: a promo for sth We're doing a promo for a new Sky One TV ​programme. She ​directed the band's promo ​videos.
(Definition of promo from the Cambridge Business English Dictionary © Cambridge University Press)
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