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Meaning of “prosumer” in the English Dictionary

"prosumer" in Business English

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prosumernoun [C]

uk   /prəˈsjuːmər/  us   /prəˈsuːmər/ MARKETING, COMMERCE
a ​customer who ​wants to ​buy high ​qualitytechnicalproducts or ​equipment. This word is ​formed from the words '​professional' and '​consumer': Half of prosumers distrust ​companies and ​products they cannot ​find on the ​internet.
a ​customer who helps a ​companydesign and ​produce its ​products. This word is ​formed from the words '​producer' and '​consumer': The notion of ​newsconsumers is giving way to something called prosumers, in which ​citizens simultaneously ​function as ​consumers, ​editors, and ​producers of a new ​kind of ​news.
(Definition of prosumer from the Cambridge Business English Dictionary © Cambridge University Press)
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“prosumer” in Business English

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