Meaning of “psychographic segmentation” in the English Dictionary

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"psychographic segmentation" in Business English

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psychographic segmentationnoun [ U ]

uk us

MARKETING the way that a company divides its customers into groups based on their opinions, interests, and emotions:

Psychographic segmentation showed that the car appealed to mature single professional men.

(Definition of “psychographic segmentation” from the Cambridge Business English Dictionary © Cambridge University Press)