Meaning of “pulsing” in the English Dictionary

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"pulsing" in Business English

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pulsingnoun [ U ]

uk /ˈpʌlsɪŋ/ us MARKETING

the practice of advertising a product all the time, but increasing the advertising for some periods and reducing it for other periods:

Pulsing is most effective with seasonal products such as sun cream.


(Definition of “pulsing” from the Cambridge Business English Dictionary © Cambridge University Press)