purchasing powernoun [ U ]uk /ˈpɜː.tʃə.sɪŋ ˌpaʊər/ us /ˈpɝː.tʃə.sɪŋ ˌpaʊ.ɚ/
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(Definition of “purchasing power” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)
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the person who sits in the back of a rowing boat and controls its direction