Meaning of “pure play” in the English Dictionary

"pure play" in Business English

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pure playnoun [ C ]

uk us

COMMERCE a company that sells only one type of product or service:

We are the most successful pure play in the restaurant sector.

E-COMMERCE a company that operates only over the internet, and has no physical stores:

BlueBags started out as a pure play, only available online.

It is the only pure-play iron ore producer in the country.

(Definition of “pure play” from the Cambridge Business English Dictionary © Cambridge University Press)