pure play Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “pure play” in the English Dictionary

"pure play" in Business English

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pure playnoun [C]

uk   us  
COMMERCE a ​company that ​sells only one ​type of ​product or ​service: We are the most ​successful pure ​play in the ​restaurantsector.
E-COMMERCE a ​company that ​operates only over the ​internet, and has no ​physicalstores: BlueBags ​started out as a pure ​play, only ​availableonline.
It is the only pure-play ​iron ore ​producer in the country.
(Definition of pure play from the Cambridge Business English Dictionary © Cambridge University Press)
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“pure play” in Business English

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