Meaning of “push strategy” in the English Dictionary

business-english dictionary

"push strategy" in Business English

See all translations

push strategynoun [ C ]


a method in which a company puts its effort into persuading stores to sell its products, and then depends on the stores to create a consumer market for them:

They relied heavily on a push strategy when they first entered the German market.

(Definition of “push strategy” from the Cambridge Business English Dictionary © Cambridge University Press)