Meaning of “push strategy” in the English Dictionary

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"push strategy" in Business English

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push strategynoun [ C ]

uk us MARKETING

a method in which a company puts its effort into persuading stores to sell its products, and then depends on the stores to create a consumer market for them:

They relied heavily on a push strategy when they first entered the German market.

(Definition of “push strategy” from the Cambridge Business English Dictionary © Cambridge University Press)