qualitative research Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “qualitative research” in the English Dictionary

"qualitative research" in Business English

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qualitative researchnoun [U]

uk   us  
MARKETING a ​type of marketresearch that ​aims to ​find out people's ​opinions and ​feelings rather than ​information that can easily be shown in ​numbers: If you want to understand the perspective of somebody else, you will first need to ​employqualitativeresearchmethods.
(Definition of qualitative research from the Cambridge Business English Dictionary © Cambridge University Press)
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