Meaning of “qualitative” in the English Dictionary

"qualitative" in British English

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uk /ˈkwɒl.ɪ.tə.tɪv/ us /ˈkwɑː.lə.teɪ.t̬ɪv/ formal
adverb uk /ˈkwɒl.ɪ.tə.tɪ us /ˈkwɑː.lə.teɪ.t̬ɪ

(Definition of “qualitative” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"qualitative" in American English

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us /ˈkwɑl·ɪˌteɪ·t̬ɪv/

relating to the quality of an experience or situation rather than to facts that can be measured:

There’s a qualitative difference between seeing a live performance in a theater and watching a movie.
adverb /ˌkwɑl·ɪˈteɪ·t̬ɪv·li/

(Definition of “qualitative” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"qualitative" in Business English

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uk /ˈkwɒlɪtətɪv/ us /ˈkwɒlɪˌteɪtɪv/

MARKETING based on information that cannot be easily measured, such as people's opinions and feelings, rather than on information that can be shown in numbers:

The collection of qualitative data often yields a huge pile of raw material.
It may be necessary to use a more varied form of assessment, i.e. one that generates both qualitative and quantitative information.
qualitative analysis/methods/study

relating to the qualities of something rather than its quantity:

qualitative change/difference It is the qualitative change in the nature of big business that really matters.


(Definition of “qualitative” from the Cambridge Business English Dictionary © Cambridge University Press)