Meaning of “quota sample” in the English Dictionary

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"quota sample" in Business English

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quota samplenoun [ C ]

uk us MARKETING

a small number of people that accurately represent a larger group in age, sex, race, etc. and are used to find out information about the larger group:

The survey was conducted by MORI among a quota sample of 2,027 respondents aged over 18.

(Definition of “quota sample” from the Cambridge Business English Dictionary © Cambridge University Press)