quota sample Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “quota sample” in the English Dictionary

"quota sample" in Business English

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quota samplenoun [C]

uk   us   MARKETING
a small number of people that accurately represent a larger group in age, sex, race, etc. and are used to find out information about the larger group: The survey was conducted by MORI among a quota sample of 2,027 respondents aged over 18.
(Definition of quota sample from the Cambridge Business English Dictionary © Cambridge University Press)
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