recall Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “recall” in the English Dictionary

"recall" in British English

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recallverb

uk   /rɪˈkɔːl/  us   /ˈriː.kɑːl/
  • recall verb (REMEMBER)

B2 [I or T] to ​bring the ​memory of a past ​event into ​yourmind, and often to give a ​description of what you ​remember: The ​old man recalled the ​city as it had been before the ​war. "As I recall," he said with some ​irritation, "you still ​owe me €150." [+ (that)] He recalled (that) he had ​sent the ​letter over a ​month ago. [+ question word] Can you recall what ​happened last ​night? [+ -ing verb] She recalled ​seeing him ​outside the ​shop on the ​night of the ​robbery. [T] to ​cause you to ​think of a ​particularevent, ​situation, or ​style: His ​paintings recall the ​style of Picasso.

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  • recall verb (CALL BACK)

[T] to ​order the ​return of a ​person who ​belongs to an ​organization or of ​products made by a ​company: The ​ambassador was recalled when ​warbroke out. The ​company recalled thousands of ​jars of ​babyfood after a ​salmonellascare.

recallnoun

uk   /rɪˈkɔːl/  us   /ˈriː.kɑːl/
(Definition of recall from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"recall" in American English

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recallverb [T]

 us   /rɪˈkɔl/
  • recall verb [T] (REMEMBER)

to ​bring the ​memory of a past ​event into ​yourmind: I can ​vividly recall ​our first ​kiss. [+ that clause] He recalled that he had ​sent the ​letter over a ​month ago. [+ question word] Can you recall what ​happened last ​night?
  • recall verb [T] (ASK TO RETURN)

to ​order the ​return of a ​product made by a ​company because of a ​fault in the ​product

recallnoun [C usually sing]

 us   /ˈri·kɔl/
an ​order for the ​return of a ​product made by a ​company because of a ​fault in the ​product: The ​governmentordered a recall of the ​garment, saying it could ​burst into ​flames.

recallnoun [U]

 us   /rɪˈkɔl, ˈri·kɔl/
the ​ability to ​remember things: He has ​perfect/​total recall.
(Definition of recall from the Cambridge Academic Content Dictionary © Cambridge University Press)

"recall" in Business English

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recallverb [T]

uk   us   /rɪˈkɔːl/
COMMERCE if a ​company or ​manufacturer recalls a particular ​product, it ​officiallyasksstores and ​consumers to ​return it because it is not ​safe to use: The Consumer Product Safety ​Commission said the ​company is recalling 773,900 toys because of ​safetyconcerns. At least six pet ​foodcompanies have recalled ​products made with ​imported wheat gluten tainted with a ​toxicchemical.
MARKETING to remember something you have seen or heard in an ​advertisement: Research by a ​leadingmarketingcorporationshows that 42% of ​shoppers can recall a ​brand they've seen on ​in-storescreens.

recallnoun

uk   us   /ˈriːkɔːl/
[C] COMMERCE a ​process in which a ​company or ​manufacturerofficiallyasksstores and ​consumers to ​return a ​product because it is not ​safe to use: The ​current recall involves salad ​mix that was ​processed at a ​plant in Ohio. The group's ​global recall of nearly ten million ​laptopcomputerbatteries had devastated its third-quarter ​earnings. a product recallissue/announce/order a recall In some ​cases, ​regulators and carmakers can ​spend months looking into possible ​defects before ​issuing a recall. The ​drugscompany denied that any ​agency or ​group had ​pressed for a recall.a major/massive/large recall (of sth) It ​issued a ​massive recall of its peanut butter ​brands after a multistate salmonella outbreak.
[U] MARKETING someone's ​ability to remember something that they have seen or heard in an ​advertisement: Creating a memorable tagline can be a ​highlyeffective way to ​boost brand recall.
(Definition of recall from the Cambridge Business English Dictionary © Cambridge University Press)
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“recall” in Business English

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